The Digital Transformation Playbook
Kieran Gilmurray is a globally recognised authority on Artificial Intelligence, intelligent automation, data analytics, agentic AI, leadership development and digital transformation.
He has authored three influential books and hundreds of articles that have shaped industry perspectives on digital transformation, data analytics, intelligent automation, agentic AI, leadership and artificial intelligence.
𝗪𝗵𝗮𝘁 does Kieran do❓
When Kieran is not chairing international conferences, serving as a fractional CTO or Chief AI Officer, he is delivering AI, leadership, and strategy masterclasses to governments and industry leaders.
His team global businesses drive AI, agentic ai, digital transformation, leadership and innovation programs that deliver tangible business results.
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The Digital Transformation Playbook
Orchestrating The Agentic Enterprise
The biggest AI failures don’t come from weak models or shaky cloud stacks—they come from organisations that don’t change. We unpack a practical, leader-ready playbook for building an agentic organisation where human creativity and AI agents work in a tight loop to deliver measurable outcomes.
TLDR / At a Glance:
- shifting from task management to outcome management
- executive AI literacy and risk-aware decision making
- psychological safety for human–AI collaboration
- hub-and-spoke AI centre of excellence structure
- hub strategy, governance and talent; spoke customisation and feedback
- new roles: agent orchestrator, interaction designer, ethics and compliance lead
- hire versus outsource decisions and hybrid models
- three-step change plan: communicate the why, create evangelists, invest in training
- training architecture and delivery methods for lasting adoption
We start by flipping an old management reflex. Instead of directing tasks, we set outcomes and let hybrid teams - people plus agents with memory, reasoning, and tool use - find the best path. That shift demands executive AI literacy, psychological safety, and risk-aware decision making so teams can experiment within clear guardrails.
From there, we redesign structure with a hub-and-spoke AI Centre of Excellence: the hub builds shared capabilities, governance, and skills; the spokes in each business unit customise agents, train users, monitor performance, and return insights to the hub.
We then define the three roles every modern enterprise needs. The AI Agent Orchestrator manages the agent workforce and quality. The Prompt Engineer or Interaction Designer shapes agent personas, instructions, and integration into real workflows.
The AI Ethics and Compliance Officer safeguards trust across regulation, bias, and brand. We compare hiring and outsourcing strategies, showing why many teams start hybrid—bringing orchestration in-house while contracting interaction design and governance—before scaling permanent capability.
Finally, we share a simple change management plan to turn resistance into momentum: communicate the why with concrete benefits, create trusted evangelists who show value in the open, and invest in layered training that sticks hands-on workshops, peer mentoring, microlearning, and targeted coaching.
If you’re ready to move beyond pilots and turn AI agents into dependable co- workers, this guide will help you design structure, skills, and culture for sustainable impact. Subscribe, share with a colleague who leads change, and leave a review telling us the first process you’ll hand to an agent.
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📕 Want to learn more about agentic AI then read my new book on Agentic AI and the Future of Work https://tinyurl.com/MyBooksOnAmazonUK
Chapter 3. The New Agentic Organization People, Processes, and Platforms. Why do ambitious technology projects collapse? Not because of weak code or cloud infrastructure. They fail because organizations don't adapt. You can buy the most powerful AI model available. But if people aren't equipped, processes aren't redesigned, and leaders don't set the right tone, AI becomes shelfware, expensive, promising, unused. Agentic AI raises the stakes. These aren't tools you plug in, they're coworkers. They change workflows, reshape roles, and challenge managers to think differently about how outcomes get delivered. The winners don't treat this as installing new software. They build a new operating model, where human creativity and machine intelligence operate in a seamless loop. Today, nearly every business invests in AI, yet only 1% reach maturity, where AI drives measurable outcomes across workflows. Their edge isn't technology, it's structure. This chapter serves as your playbook for joining them. Managing a hybrid workforce. For decades, management has meant directing people to perform tasks. The rule resembled a factory foreman, monitoring output on the assembly line. But in the agentic era, the metaphor shifts, leaders or more like conductors of an orchestra, coordinating humans and AI agents, each with distinct strengths, to deliver harmony and results. Some of the most consistent and scalable musicians in that orchestra are now digital. This shift from task management to outcome management matters. Task management focuses on controlling inputs, who does what, when, and how. Outcome management focuses on results, defining success, and letting the optimal mix of human creativity and AI capability chart the path. Key leadership capabilities for the agentic era. Outcome-oriented management. Great leaders set business goals and standards, then let hybrid teams decide how to achieve them. Instead of instructing, generate 50 leads per week. Outcome-driven leaders say, grow the qualified pipeline by 15%. Humans build a strategy and focus on relationship building. AI agents scale research, outreach, and data analysis. AI literacy for executives. Executives don't need to be machine learning experts. However, they must understand what agents can and cannot do. How memory extends knowledge, how reasoning react enables problem solving, and how tool use integrates with business processes. This literacy equips leaders to set realistic goals, ask the right questions, and make better strategic decisions. Fostering psychological safety in human AI teams. Working alongside AI is unsettling for many. Some humans will even take guidance from agents. Leaders must build cultures where experimentation is safe. Agent recommendations are trusted, and corrections are not threatening. Position agents as collaborators, not replacements. Risk-aware decision making. Every deployment carries compliance, brand, and operational risks. Strong leaders don't freeze under risk. They strike a balance between speed and responsibility. They weigh regulation, brand impact, and continuity without stalling progress. Redesigning the organization. Traditional structures were designed for an era of information scarcity and human bottlenecks. Hierarchies and silos made sense when data was hard to gather and coordination was costly. AI agents erase those constraints. They process vast amounts of information, coordinate instantly across functions, and make routine decisions autonomously. To unlock this, organizations need a fundamentally different architecture. The Hub and Spoke model, your AI Center of Excellence. Many enterprises now experiment with AI Centers of Excellence in the US. Up to 37% of large firms report having one. However, most operate as IT support units, rather than engines of strategic transformation. The agentic organization requires a reimagined COE, functioning as the hub of AI capability, with business units as spokes that tailor and scale agents to their specific needs. The future organization looks more like a hub and spoke system. The hub, AI COE, drives strategy, develops shared agent capabilities, enforces governance, and upskills talent. The spokes, business units, apply these capabilities in their domains, customize agents, monitor performance, and provide feedback to the hub. The hub, your strategic AI center of excellence. The hub serves as the central nervous system for your organization's AI capabilities. Rather than simply managing technology, it orchestrates the strategic deployment of AI agents across the organization. Hub Responsibilities. Strategic AI roadmap, identifying high impact opportunities for agent deployment, core agent development, building foundational AI capabilities that multiple business units can leverage. Governance and risk management, ensuring all agent deployments meet compliance, security, and brand standards, performance optimization, continuously improving agent effectiveness across the organization. Talent development, building AI collaboration skills across the organization. The Spokes Business Unit Agent Deployment Each business unit functions as a spoke, identifying specific opportunities within its domain and deploying agents to solve targeted problems. Spokes maintain deep business expertise while leveraging hub capabilities for technical implementation. Spoke responsibilities Opportunity Identification Finding specific use cases where agents can create business value. Agent customization, tailoring hub developed capabilities to specific business needs. Performance monitoring, measuring and reporting on agent effectiveness in their domain. User training, ensuring their teams can work effectively with deployed agents. Feedback loop, providing insights back to the hub for strategic optimization. Together, this hub and spoke model ensures AI isn't confined to isolated projects, but embedded across the business, scaling impact, sharing learning, and driving competitive advantage. The key difference is that business units maintain their domain expertise while gaining AI capabilities through the hub, creating hybrid human AI teams that can accomplish far more than either could alone. 3. Defining the new roles, your human AI team. An agency organization requires roles that didn't exist five years ago. These positions bridge the gap between traditional business functions and AI capabilities, ensuring that technological power translates into business outcomes. The three critical new roles. The AI Agent Orchestrator, 95K to 140K annually. Role, the manager of your agent workforce. As organizations deploy AI agents at scale, a new leadership role emerges, the agent orchestrator. Much like traditional managers lead human teams, orchestrators guide fleets of AI systems. They set objectives, monitor performance, optimize workflows, and ensure that technology consistently advances business priorities. In doing so, they become the bridge between human judgment and machine execution. Core responsibilities Agent Performance Management, continuously monitoring effectiveness, identifying optimization opportunities, and ensuring output meets business standards. Workflow integration embedding agents seamlessly into human teams so collaboration is natural, not disruptive. Objective setting converting strategic goals into precise, measurable targets that AI systems can execute reliably. Quality assurance, maintaining consistency, accuracy, and compliance across agent driven processes. Escalation management, taking ownership of exceptions and edge cases where human oversight is required. Skills Profile. Effective orchestrators blend business process expertise, data literacy, project management discipline, and strong communication skills. They are able to manage both technical complexity and human alignment across departments. Career path. This role is often filled by leaders already working in operations or project management, who then receive three to six months of targeted AI collaboration training with experience. Orchestrators evolve into strategic advisors on workforce design and enterprise AI deployment. The prompt engineer, AI interaction designer, 80k to 120K annually. Role, the communications expert between humans and AI. Every AI agent needs more than data and algorithms to succeed. It needs a human architect to define how it behaves, communicates, and integrates into the business. The agent interaction designer crafts the instructions, guardrails, and interaction patterns that shape agent performance. Their work ensures that agents reflect the organization's brand, adhere to policies, and deliver reliable, high quality outputs in every interaction. Core Responsibilities Agent Persona Development Designing how agents speak and behave, particularly in customer-facing roles, to protect brand identity and trust. Instruction Architecture, building the frameworks, prompts, and rules that guide agent reliability and consistency. Quality optimization, refining responses through continuous feedback loops and performance analysis. Integration design, embedding agents into business processes and technology ecosystems without friction. Testing and validation, running structured evaluations to confirm agent accuracy, compliance, and resilience across diverse scenarios. Skills Profile. Designers combine technical writing expertise, user experience design, and an understanding of AI's strengths and limitations. They must also excel at business communication, bridging the gap between leadership intent and agent execution. Hire versus outsource decision. For many organizations, skill dictates the approach. Companies with fewer than 500 employees often outsource this function initially, typically 5K to 15k per month to accelerate adoption. As needs become clear, they transition to in-house hires who can embed knowledge, adapt to strategy shifts, and scale long-term capability. AI Ethics and Compliance Officer, 110K to 160K annually. Rule the conscience and shield of your AI operations. AI agents can only deliver sustained business value if they operate inside trusted boundaries. The AI governance lead safeguards trust by ensuring that every deployment aligns with legal, ethical, and brand standards, while still driving a competitive advantage. This role is central to risk management, regulatory compliance, and building the confidence that both employees and external stakeholders need to fully embrace AI. Core responsibilities regulatory compliance, interpreting and applying industry specific and regional regulations so every deployment meets evolving legal obligations. Bias detection and mitigation, monitoring outputs for unfair or discriminatory patterns, and establishing correction mechanisms. Brand protection, preserving organizational voice, tone, and values across all AI human interactions. Risk assessment, identifying potential downsides of new use cases, and designing mitigation strategies before problems arise. Audit and reporting. Maintaining transparent documentation and reporting processes that satisfy internal governance needs and external oversight. Skills profile. Effective governance leads typically bring a legal or compliance background combined with a working knowledge of AI bias, fairness, and risk management. They must also demonstrate analytical strength and cross-functional influence to bridge technical, legal, and strategic domains. Critical importance Trust is the adoption bottleneck. Employees and customers will only embrace AI if they believe it is safe, fair, and aligned with the organization's values. Without this role, AI risks becoming sidelined, undermining investment and slowing competitive progress. Hire versus outsourced decision framework. Hire in house greater than five hundred K annually for AI initiatives. Timeline Pressure six plus months acceptable for full deployment. Control requirements high control needed over processes slash data. Risk tolerance. Low risk tolerance needful oversight strategic importance AI as core competitive advantage. Internal expertise have technical team capable of development. Outsource of specialists budget available less than five hundred K annually for AI initiatives. Timeline pressure need measurable results in two to three months. Control requirements comfortable with external management. Risk tolerance moderate risk acceptable for faster results. Strategic importance AI for operational efficiency improvement. Most organizations succeed by starting with a hybrid model. They bring the AI agent orchestrator in-house to build operational fluency while outsourcing prompt engineering and ethics slash compliance expertise during the early stages. This approach provides them with immediate access to specialized skills, reduces upfront hiring risk, and enables leadership to refine long-term needs before committing to permanent roles. 4. Leading the change from resistance to adoption. The hardest part of agent adoption isn't technical, it's human. AI implementations succeed or fail based on leadership and effective change management, rather than the algorithms themselves. The three-step change management playbook. Step 1. Communicate the why. Weeks 1 to 2. Frame enhancement, not replacement. The most successful transformations begin not with technology, but with communication. Employees must hear a clear, compelling case for why AI agents represent an opportunity rather than a threat. As such, leaders must frame AI as an enhancement, not a replacement. Effective communication demonstrates to employees that agents eliminate repetitive work, allowing people to focus on higher value activities. Effective messaging framework. Position agents as productivity multipliers. Emphasize how they reduce repetitive tasks and free employees for strategic work. Use specific examples. Show how agents enhance human skills rather than replace them. Address fears openly. Hold honest discussions about role evolution and the new opportunities it creates. Provide competitive context. Demonstrate how adoption strengthens market position and secures long-term relevance. Communication channels. Town halls with live Q ⁇ A to establish transparency at scale. Department specific sessions tailored to each team's concerns and opportunities. One to one manager conversations for personal reassurance and context. Real world role evolution stories showing employees that jobs evolve, not disappear. Step two Create Evangelists. Adoption spreads more quickly through peer influence than through mandates. Research consistently shows that employees trust colleagues who share real stories of impact more than they trust leadership directives. Successful transformations identify natural champions, typically 15 to 20% of the workforce, and empower them as early adopters. These champions become storytellers, demonstrating how agents save hours, boost quality, and improve customer outcomes. Recognition and access to leadership amplify their influence. Champion selection criteria. Natural curiosity about new technologies and processes, influence within their peer groups, and credibility among colleagues. Process improvement mindset with a history of successful change adoption. Strong communication skills to explain benefits and address challenges. Champion Empowerment Program Advanced Training Forty to 60 hours of intensive AI collaboration practice. Early access first opportunity to test new agent capabilities. Success metrics clear KPIs to measure and showcase value creation. Recognition systems, public acknowledgement of contributions and results, feedback channels, direct lines to leadership for raising ideas or concerns. Success story documentation champion. Document and share specific examples of how agents have improved their work. Time savings, quality improvements, newly enabled capabilities, customer satisfaction gains. ROI from new projects worked on. Step three Invest in Training Weeks six to twelve. Build organizational AI collaboration capabilities. The most effective organizations treat AI collaboration as a core skill within their workforce. Training should scale across the organization, from foundational awareness for all employees to advanced customization for specialists and champions. Delivery methods matter. Hands-on workshops, microlearning, peer mentoring, and targeted coaching build confidence and embed learning into daily routines. The outcome is not just awareness, but a workforce empowered to collaborate effectively and responsibly with agents. Training Program Architecture Equipping employees to collaborate effectively with AI agents requires more than technical familiarization. It calls for a structured development pathway that scales from broad awareness to deep specialization. Leaders who architect training in this way create resilience, unlock measurable productivity, and build a culture where humans and AI work as partners rather than competitors. Foundation level. Understanding AI agent capabilities and limitations. Demystifying what agents can and cannot do to reduce fear and misuse. Basic collaboration principles and best practices. Establishing norms for human AI interaction to ensure consistent work across teams. Security and compliance requirements. Embedding responsible use from the outset to reduce organizational risk. Escalation procedures and human override protocols. Ensuring people know when and how to intervene, safeguarding accountability. Immediate level, direct agent users, twenty hours. For employees whose roles involve daily agent interaction, training deepens into operational excellence. This is where efficiency gains become visible. Advanced collaboration techniques and optimization strategies, refining prompts, workflows, and communication styles to maximize agent value. Performance monitoring and quality assurance. Teaching teams to validate output, identify errors, and sustain trust in results. Problem solving and troubleshooting procedures, preparing users to handle breakdowns without escalating unnecessarily. Cross-functional coordination with agent enhanced teams, enabling smooth collaboration when agents are distributed across departments. Advanced level champions and specialists forty plus hours. A small cohort evolves into in-house experts who both guide adoption and shape strategy. Their role is to amplify value across the organization. Agent customization and performance optimization, tailoring agents to specific workflows and business needs, advanced integration techniques and workflow design, embedding agents into enterprise systems for end-to-end efficiency, training and mentoring other team members, creating a multiplier effect by building organizational capability. Strategic planning for expanded agent deployment. Aligning technical capacity with business priorities to drive growth. Training delivery methods. Training employees to collaborate with AI agents is not a classroom exercise. It demands approaches that embed learning into daily work, accelerate adoption, and ensure that skills stick long after formal sessions end. The following methods combine practicality with impact, helping organizations translate training into measurable business value. Hands-on workshops. Employees learn best by doing. Live sessions built around real-agent interaction replace abstract theory with direct experience. By experimenting in a safe environment, teams develop confidence and immediately see how AI can simplify their tasks. Peer mentoring. Champions and early adopters act as multipliers, guiding colleagues through everyday scenarios. This model not only teaches practical skills, but also fosters trust in the technology, as employees learn from peers who share their own challenges. Microlearning Modules Short, focused lessons integrated into the flow of work allow busy professionals to upskill without disruption. Bite-sized modules reinforce key concepts over time, ensuring that knowledge compounds rather than fades after a single training day. Performance Coaching. Individualized guidance helps employees refine their own use of AI agents. Coaching sessions address specific workflows, challenges, or goals, turning general training into targeted performance improvements. Conclusion: Building an AI agent is only 20% of the challenge. The other 80% involves designing the organization around it. New roles, new skills, new culture, structured change management, and systematic training, where sustainable value emerges. The companies that will dominate the next decade are those that invest as much in redesigning their teams, processes, and culture as they do in the technology itself. This isn't an IT project, it's an executive leadership's mandate.